Social media websites such as Facebook, LinkedIn and Twitter have transformed the way we communicate with both friends and colleagues. Social media is also becoming increasingly relevant in the world of investment banking specifically when it comes to selling a deal. After all, dealmaking is about people, and people like to connect using social media.

The SEC recently released an inspection sweep letter related to social media sites. This web seminar introduces you to the ways you can conduct transactions using online networking technologies, and explains how to stay compliant and avoid running afoul of the law.

• Exploring recent SEC inspection sweep letter related to social media sites
• How to drive returns and capitalize on the social media movement in financial services
• Why the differences between B-to-C and B-to-B social networking are important within the context of investment banking
• How companies and their IR firms can leverage social media for investor outreach
• Securities Act limitations, broker-dealer issues, and foreign law aspects of raising money through social media
• Why firms should consider changing their policies so they don't miss out on the social networking opportunity
• The path from prohibition to participation for financial services
• Using blogs to build thought leadership and enhance your offline reputation
• How to maintain the high standards which both regulators and investors require